serums: we answer your FAQs

There seems to be a lot of buzz around incorporating a serum into your skin routine. However, there doesn’t appear to be a large amount of information surrounding what a serum actually is. Even if you own and use a serum - you’re not alone if you have a few questions about them! Here’s the lowdown on what a serum does and why you need one.

What is a serum and why do I need one in my routine?

A serum is a light or gel lotion that contains a high concentration of performance ingredients. Are you wanting to achieve next-level results in your routine? This is the gamechanger. Applied underneath a moisturiser or treatment mask this skincare product delivers powerful ingredients directly into the skin. Serums are made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentrate of active ingredients. They are a great tool for targeting specific skincare concerns and driving high-powered results.

How often should I use my serum?

This depends on the serum. As everyone’s skin is different, ingredients will have varying effects on the skin. For example, Some ingredients may be too active for some people’s skin. If you haven’t used a serum before you would want to start with an ingredient that targets your main skin concern. It is recommended to visit a skin expert for a personalised skin analysis.

Serums can be pricey – is it worth it?

Serums definitely do tend to come with a higher price tag - but so does a performance car! Serums are super potent and contain a high concentrate of powerful, highly active ingredients, so you really do get what you pay for.

Which serum is right for my skin? Do you have any recommendations?

Here are our top picks for:

sensitive skin:
ultracalming serum concentrate – a super-concentrated serum that helps calm, restore and defend sensitised skin.


adult acne-prone skin:
AGE bright clearing serum – an active two-in-one serum that clears and helps to prevent breakouts while reducing visible skin ageing.


Dry Skin:
overnight repair serum – a powerful peptide serum with argan and rose oils that helps stimulate cellular repair at night


Dull Skin:
biolumin-c serum – a high performance serum that works with skin’s own defences to brighten and firm

Have any other questions regarding serums and how to use them? or any other burning questions you would like answered in an upcoming newsletter? Flick us an email on hello@skintopia.co.nz